‘Fiat’, known for its stylish cars and legacy, holds a special place in the hearts of many Indians. Many people in the country remember Fiat as their first car and a now a whole new generation of Indians are discovering the Fiat of their time and age. The year 2009 has been a revival of sorts for one of the country’s most endeared car brands. For the past few years Fiat has been preparing for this new phase in the Indian market and the efforts have met with tremendous response. The beginning of the year saw the launch of its stylish and elegant sedan, Linea which is at the core of Fiat’s success in recent times.

Linea within nine months of its launch has crossed the milestone of clocking more than 10,000 units. This figure becomes even more important considering that Fiat sold a total of 3550 cars in the corresponding period last year from January to September. Also, the Grande Punto has sold more than 5000 units within three months of its introduction.

Speaking about the milestone, Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Ltd said, “Fiat is a brand which has been deeply rooted in the Indian psyche for many decades now. Our dream is to see a lot many Fiat vehicles plying on Indian roads. The milestone achieved by Linea is a testimony that we are inching closer towards this goal. Now, we are confident that the Grande Punto will emulate if not exceed this success.”

Fiat India is targeting sales of 50,000 units in the next financial year apart from planning a few variants of both its model—Grande Punto and Linea—within the next two years.

“We hope to sell 50,000 units in 2010-11. We are also planning a few variants of the Grande Punto and Linea,” said Fiat India president and CEO Rajeev Kapoor in New Delhi.

Sales of the company’s small car Grande Punto, launched a couple of months back, is picking up, Kapoor said.

“We are currently selling 1,800 units of Grande Punto every month and hope this number will reach 2,000 by Diwali,” Kapoor said. “More variants of Punto and Linea are lined up in the next one to two years.”

He, however, declined to give the specifics of the variants, the company plans to launch.

Linea is currently selling around 1,000 units every month.

Asked about phasing out its hatchback Palio Stile, the company’s bread and butter model once, Kapoor said, decision in this regard would be taken after two years

Courtesy: LiveMint

Your favourite car maker Fiat is back with a bang.

Yes, within few days of the launch, Fiat has sold 1512 units of Linea. Linea which already won many awards including the coveted UTVi-Autocar India “Car of the Year” and “Best MidSize Car” is now earning customers goodwill across India.