True to its commitment of offering customers top class automobiles, Fiat today announced the launch of their two new Grande Punto variants: Fiat 1.2 FIRE Dynamic and Fiat 1.2 FIRE Emotion in the heart of the premium petrol hatchback segment. With the launch of these variants Fiat can now woo the Indian consumer with an irresistible offer  - an array of features present in the new variants and the bold pricing of these cars.

Grande Punto, Fiat’s best selling large hatch offers incredible standard high end features like Tilt Steering, Front Power windows, Fire Prevention System, and Programmed Service Reminder in its entry level 1.2 Activevariant. Apart from these, the 1.2 Dynamic variant will also offer rear power windows and central locking system. As a special introductory offer, the 1.2 Dynamic will also come fitted with an exclusive CD/MP3 player, for limited period of one month.

Meanwhile, the 1.2 Emotion variant will go beyond the Dynamic to come with an integrated audio system with 4 speakers, electric mirrors, fog lamps, dual tone dashboard and split seats amongst a host of other impressive features. With a majority of the B plus segment consumers in India being value conscious, the 1.2 FIRE Grande Punto Dynamic, priced at Rs. 4.57 lakhs and the 1.2 FIRE Grande Punto Emotion, priced at Rs. 4.87 lakhs (ex-showroom Delhi) offer the ‘real’ and ‘complete’ deal. The Grande Punto 1.2 FIRE, with BSIV compliance also boasts of an improved fuel efficiency of 15.2 kmpl. With no other auto major offering such top end features at such nominal pricing, Fiat’s new variants pack a powerful punch. The widest range of 9 variants in the Grande Punto is a true testament to Fiat’s continual focus of giving the customers exactly what they desire.

In India, the Grande Punto is positioned within the same auto segment as the Hyundai i20, Honda Jazz and the VW Polo.

Speaking on the occasion, Mr. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd, said,” The Premium Hatchback segment has seen a lot of activity and witnessed a strong growth of 59% in 2009. Our new variants are a response to our customer’s requirement of feature laden cars at reasonable prices. These impressive variants also give us a great opportunity to expand our presence in the B plus market segment which is one of the most important ones in India. With these launches, we are confident of providing to the consumer yet another memorable automotive experience like no other, courtesy Fiat.”

The 1.2 FIRE Grande Punto Dynamic and 1.2 FIRE Emotion promise the consumer of supreme comfort with the car being one of the largest in the hatch back segment. Its significantly robust build and impressive low end torque will provide a customer with one of the safest and most comfortable drives available today. In addition to this, the new variants also have a 2 year unlimited kilometres warranty and a 15,000 kilometres service interval which is the longest service interval available in the segment and results in much lower cost of ownership. Consumers will have the option of choosing from 8 electrifying colours: Bossa Nova White, Exotica Red, Minimal Grey, Hip Hop Black, Medium Grey, Electric Blue and 2 new Premium Colours: Fox Trot Azure and Tuscan Wine.

The variants will be priced at:

The Fiat Grande Punto, since its launch last year, has taken the market by storm with its beautiful designing and impressive styling. With its design being attributed to Mr. Giorgetto Giugiaro – the ‘car designer of the century’, the car has won numerous accolades in the Indian, the latest being

• Car of the Year Award 2009 for Premium Hatchback - the ET Zigwheels.
• Car with the Best Styling & Design by UTV Autocar Awards - 2010.
• The Most Beautiful Car of the year by BBC TopGear -2009

The car’s sleek and aggressive looks have made many a head turn and many a jaw drop. With both critics and buyers taking dearly to this vehicle, the Grande Punto has already made a significant mark in the Indian auto scenario since its launch. The new variants along with the existing Fiat models are available through 101 TATA-FIAT dealers across 78 cities and can be booked from 15^th March 2010 onwards.

With superb features and such a bold pricing, the Fiat Grande Punto 1.2 FIRE Dynamic and Emotion are yet another significant mark by Fiat on the Indian auto scenario.